Centric Digital

Currently, I am a User Experience Designer at Centric Digital, a digital management consulting firm.  Centric fuses digital ingenuity, management consulting rigor, and startup creativity to raise the bar in digital services. We transform business models, user experiences and operations to help traditional businesses grow in the digital age.

Primarily, I have been focused on building our digital transformation platform - Centric's web based strategy management software.  I have also worked directly in client engagements with accounts such as AIG, Humana, and Kaiser Permanente.

Digital Transformation Platform

A systemized approach to digital transformation: our platform drives & measures digital strategy within enterprises.

Tools
Paper, Pen, Post-Its, Photoshop, Sketch, Invision, jQuery

Process
User Interviews, Affinity Diagrams, Customer Brainstorm, User Flows, Wireframing, Usability Testing

Details
Our platform aims to solve the biggest problems in measuring and driving digital transformation. It equips businesses and their leaders with the necessary knowledge and insights to drive digital results in an innovative, efficient, and scalable manner.  As lead Experience designer, I've worked closely with Product Managers to bring the platform from concept through MVP and to a stable Beta.  I've managed visual and interactive design resources and built a comprehensive design workflow to enable our team to maintain a rapid, iterative development cadence.

Currently in Private Beta